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Uncommon Retail Photography, Art Direction & Animation
At JOYCE, I was responsible for creating content for socials and web from 2022-2024. One of the largest projects involved designing packaging for fake products and photographing them in ‘uncommon’ setups or situations. The goal was to create fake brands that represent the type of brands that Uncommon would ordinarily rep at Target. These would eventually be used across socials and web content.
Credits Nate Vrieze
Rachael Kemp
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Uncommon 1/Animation, Design
An animation to sum up the year of 2023 for Uncommon
Uncommon 1/Animation, Design
An animation to sum up the year of 2022 for Uncommon

Uncommon 3/Photography, Packaging, Design
A photo created for Uncommon Golf Balls, which is a ‘fake’ product created for an Uncommon marketing campaign
Uncommon 3/Photography
A photo created for Uncommon’s socials
Uncommon 3/Photography, Packaging, Design
A photo created for Uncommonly Clean, which is a ‘fake’ product created for an Uncommon marketing campaign
Uncommon 3/Photography, Packaging, Design
Packaging created for Uncommon Cereal, which is a ‘fake’ product created for an Uncommon marketing campaign
Uncommon 3/Photography, Packaging, Design
A photo created for Uncommon Cereal, which is a ‘fake’ product created for an Uncommon marketing campaign

Uncommon 3/Photography, Packaging, Design
A photo created for Uncommon Shampoo, which is a ‘fake’ product created for an Uncommon marketing campaign
Uncommon 3/Photography, Packaging, Design
A photo created for Uncommon Dairy Milk, which is a ‘fake’ product created for an Uncommon marketing campaign

Uncommon 3/Photography
A GIF created for Uncommon’s 2nd birthday
Uncommon 3/Photography
A photo created for Uncommon’s Vendor of the Year award
Uncommon 3/Photography
A photo of the team at Uncommon





NATE VRIEZE
PHOTO & DESIGN, INC.
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