Agency: JOYCE
2023

Koo Koo At JOYCE, we had to opportunity to create a logo for Koo Koo’s new variety show ‘Oh Yeah, Heck Yeah.’  This process included making mulitiple rounds of logos and light branding. The goal was to create a logo that was both eclectic and fun without being too childish, since the viewers spanned a fairly large age group. We pulled a lot of inspiration from 90’s and early 2000’s cartoon and variety show branding. We created a custom type that felt both cohesive and highly varied to create a feeling of movement and excitment.
Art Direction: Nate Vrieze & Rachael Kemp
Design: Nate Vrieze
MPLS/MN
2023
JOYCE

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Koo Koo 1/Logo, Design
Primary logo for ‘Oh Yeah, Heck Yeah’


Koo Koo 1/Logo, Design
Secondary logo/illustration for ‘Oh Yeah, Heck Yeah’


Yellow / Green

Off-White

Light Blue

Black


Koo Koo 1/Logo, Design
A ‘Koo Koo’ logo to conincide with the new logo for ‘Oh Yeah, Heck Yeah’

Koo Koo 1/Logo, Design
A social case study of the ‘Oh Yeah, Heck Yeah’ logo creation featuring animation from artists from the show




©2019—’24

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