At JOYCE, we had the opportunity to create a logo for Koo Koo’s new variety show ‘Oh Yeah, Heck Yeah.’ This project included making mulitiple rounds of logos and light branding. The goal was to create a logo that was both eclectic and fun without being too childish, since the viewers spanned a fairly large age group. We pulled a lot of inspiration from 90’s and early 2000’s cartoon and variety show branding. We created a custom type that felt both cohesive and highly varied to create a feeling of movement and excitment. Credits Nate Vrieze Rachael Kemp babycryanimations Michael Lazar