In tandem with the website, I created some light branding for myself under the name of NVP&D (Nate Vrieze Photo & Design). The overall aesthetic pairs bold, striking type with lighter serif fonts, which fully encompasses the range of design aesthetics I typically use. The addition of the horse was made to symbolize the underlying midwest ‘workhorse’ mentality that I try to bring to some of my work. Credits Nate Vrieze