This was the 12th studio album for the legendary underground hip-hop duo, and as the sole Content Creator at Rhymesayers Entertainment, I was responsible for creating all of the content for the ‘WORD?’ album campaign. Since the album cover was very stripped back in nature, I designed graphics that would also be included on the single artworks and some merch items. The campaign direction leaned heavily into the crucial hip-hop element, graffiti, because it’s prominently featured as the artwork on the album cover. In order for the experience to feel true to the graffiti culture, we wanted to make the campaign feel very physical and textural. This led to experimenting with a lot of paint and wheatpaste applications for the designs of the social content. I even got to use to use some of my personal art photography as a content element to the rollout of the album. Credits Nate Vrieze Danny Litin Wyatt Johnson Alex Everson Jordon Daley