Expert Collective At JOYCE, we had to opportunity to create a logo for Koo Koo’s new variety show ‘Oh Yeah, Heck Yeah.’ This process included making mulitiple rounds of logos and light branding. The goal was to createa logo that was both eclectic and fun without being too childish, since the viewers spanned a fairly large age group.
CREDITS Nate Vrieze
Rachael Kemp
SCOPE Branding Art Direction Design
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Expert Collective 1/Logo, Branding, Design
Primary wordmark and icon lockups